About

Welcome to my universe

Hey, I'm Fia, and I'm a little weird. But let's embrace the weirdness in a world full of "normal". My friends compare me to a golden retriever kind of girl — mostly hyperactive, sometimes moody, and prone to drooling when I drink. Thankfully, I'm not actually a dog, so I get to use my hands to do graphic design.

So, that's how my friends would describe me, but how about in a more professional context?

"If you could describe yourself, would you be Excel, Word, or PowerPoint?" If I had to choose I'd say I'm Illustrator. As a kid, my fingers were always covered in rainbow colours. I'd draw, sketch, or paint anything that popped into my mind. When I was five, I got my first Windows 98 computer and discovered the magic of Paint. I remember how frustrated I'd get whenever I tried to fill a shape without closing it properly, turning the entire canvas one color. At least it was virtual — no mess, no stained fingers (total golden retriever energy).

Illustrator gives me the power to create everything that I can think of, and I can create it my way. There are no limitations to my creativity.

Portrait of Fia in front of a cloudy sky

"I’ve always been drawn to the colour orange. 

As a kid, it filled my room – now it’s my hair. It reflects who I am: optimistic in my thinking, full of energy, and one of a kind."

Fia as a kid wearing an orange t-shirt and skirt
Fia as kid in her orange room
Little Fia with a pencil in her mouth

What is my motivation?

As a child, I was an artist and painted hundreds of canvases with acrylic paint. In high school, I filled the backs of my notebooks with ballpoint pen sketches. During my time at university, I spent more time with the graphic designers than with my classmates in journalism. In my first job in social media management, I once again connected with designers and developed an admiration for their work.

If I look into my family history, it becomes even clearer: my grandfather was a handyman and a hobby oil painter, my father worked in prepress and printing for nearly 50 years, my grandmother loved documenting her travels through photography and filled at least a hundred photo albums, and my mother is known for her innovative and creative thinking. Now, I finally realize what my genes and gut have been telling me all along: “Become a graphic designer!”

The meaning of orange

Orange is more than just a colour to me — it’s a mindset. Research in colour psychology shows that orange is linked to enthusiasm, creativity, and warmth. It grabs attention without shouting, energizes without overwhelming, and creates a sense of connection and fun. No wonder brands use it to signal friendliness and innovation.

Psychologically, orange is said to stimulate mental activity and social interaction. It’s the colour of extroverts, adventurers, and big-picture thinkers. In design, it can spark appetite, encourage movement, and make ideas feel approachable — bold but not aggressive.

To me, orange feels alive. It’s the space between red’s intensity and yellow’s brightness — a blend of drive and optimism. Whether on a poster, a product, or a person, orange says: “I’m here. I’m different. Let’s do something great.”

fiasarina in a bright rainbow coloured dress inVancouver
fiasarina with her dog Mila

My values

Honesty

I believe honesty and the courage to speak your mind take you further — especially in a professional setting, where dishonesty can lead to dysfunctional teams and dissatisfied client relationships.

Kindness

Strength lies in staying kind in any situation! That doesn’t mean putting on a fake smile but treating others with genuine respect.

Community

I thrive in a creative environment where people support each other’s skills and perspectives. The ultimate goal is a team that feels like family.

Determination

My work needs to have meaning. I need focus and a clear sense of purpose.